PUB brand

Our Brand History

The Public Utilities Board (PUB) was set up as a statutory board in 1963 to coordinate the supply of electricity, piped gas, and water for Singapore.

In 2001, PUB was reconstituted to become Singapore’s national water authority, overseeing the entire water loop. The sewerage and drainage departments from the then Ministry of the Environment were transferred to PUB. The regulation of electricity and gas industries, formerly undertaken by the PUB, was transferred to a new statutory board, the Energy Market Authority (EMA).

With the reconstitution, the Public Utilities Board is now known as ‘PUB, Singapore's National Water Agency’ in public communication materials and non-legal documents.

Our Logo

Refreshed in 2016, the PUB corporate logo has been specially designed as one unit, with the relationship of its elements locked in. This was done with the aim to reinforce PUB’s branding as the nation’s water authority, and that PUB no longer oversees the electricity and gas functions in Singapore.

Elements of the PUB logo:

Symbol – The symbol uses three blue swirls to mimic the water cycle. Together, the swirls represent PUB’s cohesive functions: water services, sewerage, and drainage. The three blue shades symbolise the different water sources: seawater, reclaimed water (NEWater), and catchment water.

Name Style – The PUB acronym is used in one unit to symbolise the organisation’s fluid and efficient water resource management.

Description – The short descriptor summarises PUB’s role as the national water agency that manages Singapore’s water resources.

History of PUB’s Logos

The evolution of the PUB brand

The PUB logo was revised in 2005 to embody a vision and mission to provide “Water for All” and call on all Singaporeans to play their part to use water wisely.

In 2001, recognising that Singapore’s water catchment and supply systems, drainage systems, water reclamation plants, and sewerage systems are part of a comprehensive water cycle, the PUB was reconstituted to become Singapore’s national water authority, overseeing the entire water loop. The sewerage and drainage departments from the then Ministry of the Environment were transferred to PUB. The regulation of electricity and gas industries, formerly undertaken by the PUB, was also transferred to a new statutory board, the Energy Market Authority (EMA). With the reconstitution, the Public Utilities Board was henceforth known as PUB, Singapore’s National Water Agency.

The logo was designed by a local firm and was in use from 1977 to 2001. The circular shape signified the continuous 24-hour service rendered by PUB. The light blue upper semi-circle depicted the gas service while the continuing effort to meet the rising water demand was emphasised by the dark blue lower semi-circle. The central red jagged line was a representation of the flow of electricity and depicted the provision of a reliable electricity supply to the country.

The Public Utilities Board (PUB) was set up as a statutory board in 1963 to coordinate the supply of electricity, piped gas, and water for Singapore. This was the first PUB logo to be used.

The PUB logo was revised in 2005 to embody a vision and mission to provide “Water for All” and call on all Singaporeans to play their part to use water wisely.

The Public Utilities Board (PUB) was set up as a statutory board in 1963 to coordinate the supply of electricity, piped gas, and water for Singapore. This was the first PUB logo to be used.

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The PUB Brand

Our Brand History

Our Logo

History of PUB’s Logos

From 2005

From 2001

From 1977

From 1963